September 29, 2020
3 Tips of Facebook Strategy Inspired by Pafos 2017 European Capital of Culture
For 35 years, the project European Capital of Culture has developed a professional communication system for communicating cultural topics. I explored it with my master’s thesis at the University of Milan. For this post, I’ve adapted the Facebook strategy of the cultural capitals to the daily communication of ordinary users. Everyone is a media outlet Despite different cultural programmes, all cultural capitals use the same communication framework. For convenience, I’ll only use the example of Pafos 2017 Facebook strategy. I downloaded and analyzed the one-year communication campaign for my master’s […]